Julian Apse is one of New Zealand's most renowned and experienced commercial photographers, widely recognised for his exceptional talent and eye for capturing stunning images. 

Born in Rangiora, New Zealand, Julian developed a passion for photography at a young age, inspired by his father, the acclaimed landscape photographer Andris Apse.

He honed his skills through extensive practice and dedication and began his professional career as a photographer in the early 1990s after university study.

Starting out as a freelancer and gradually building his portfolio and reputation, he established himself as a talented and versatile photographer, capable of capturing a wide range of subjects and styles with precision and creativity.

Over the years, Julian has worked with some of the world's biggest agencies and brands, including Cummins and Partners, Eddie Bauer, BMW, Mercedes, Lululemon, Crown Casinos, Tourism NZ and many others. His work has taken him all over the world, from the stunning landscapes of New Zealand to the bustling streets of some of the worlds biggest cities and beyond.

One of Julian's greatest strengths as a photographer is his ability to tell a story through his images. He has a keen eye for detail and a deep understanding of how to use composition, lighting, and colour to convey a mood or emotion. His work is often described as emotive, powerful, and visually stunning, with a unique and distinctive style that sets him apart from his peers.

Despite his success and achievements, Julian remains humble and grounded, always striving to improve his craft and learn new techniques. He is a dedicated mentor and teacher, and has inspired countless aspiring photographers to pursue their dreams and strive for excellence in their work.

His work has been featured in countless publications and campaigns and his work is highly sought-after by agencies and clients around the world.

Today, Julian Apse continues to push the boundaries of commercial photography, using his talent and expertise to capture stunning images that inspire and captivate audiences around the world.